After recording the original demo for this song in Heavy Roc Music's Avenue C apartment in 2007, singer-songwriter Samuel Hindes released the final version of the track in advance of his 2010 debut album, Trains to Wanderland. The song is a love letter to Samuel's hometown of New York City.
The song's music video shows a cheerful New York City sanitation worker, played by Samuel, riding on a garbage truck on a cold winter's day. After work, he meets up with a lady friend and all through the clip, NYC is used as a backdrop. "That's sort of what the song is about, growing up in New York City and seeing all these places from a moving point of view, like on the back of a truck," he told Spin magazine.
The refrain of da-da-das are lip-synced in the video by various friends and family members of Samuel, including his mother and buddy Daniel Balk of New York rockers the Postelles.
"I Love New York" is an advertising campaign that has been used since the mid-1970s to promote tourism in New York City. The 'I Love New York' logo, consisting of the capital letter I, followed by a red heart symbol and the capital letters N and Y, was created by graphic designer and New York Magazine founder, Milton Glaser.