Pharrell Williams of The Neptunes was hired to produce this track. Multi-instrumentalist Babydaddy told The Sun about the band's collaboration with the American pop and dance uber-producer: "We've loved what he's done before and we went in as fans. But he actually had real love for the band and a drive to do something that made our band even better. It wasn't about him. It wasn't about egos. It was about the band."
Frontman Jake Shears admitted to The Metro that initially he felt tense at the prospect of collaborating with Williams. "When I go in the studio with someone," he said, "I like to know them and have a rapport with them. I'd only had a phone conversation with Pharrell. Writing a song is a pretty intimate thing and going in the studio with someone as talented as he is, with an alarming knack or melody, was a bit intimidating but we wrote one of our best songs ever. Whatever it was, it worked."