Album: Rare (2017)
Charted: 33 27
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  • After confessing she's a bad liar, Selena Gomez brags on its seductive follow-up about the effect she has on a guy.

    You got a fetish for my love
    I push you out and you come right back
    Don't see a point in blaming you
    If I were you, I'd do me too

    Such is the guy's desire for Selena, that however much she pushes him away, he keeps coming back to her. The songstress doesn't blame him as she's well aware of her attraction.
  • The track features Gucci Mane, who takes on the persona of the guy with a crush on Selena during his verse. It seems the rapper believes she is just playing hard to get. Gomez told Dazed:

    "Gucci is so cool. I'm obsessed with him, we worked on Spring Breakers together and I asked him to be on the song. I hadn't had seen him for a long time (but) when I asked he was like 'Yeah fam! Let's do it!' He loves it."
  • The song was written by Selena Gomez and Gucci Mane with:

    Brett "Leland" McLaughlin, whose other credits include hit tunes for Daya ("Hide Away") and Troye Sivan ("Youth.")

    Los Angeles songwriter Chloe Angelides, who co-penned "Sober " and "Cologne" for Gomez's Revival album. She also contributed to Daya's debut set Sit Still, Look Pretty.

    Gino "Farrago" Barletta who discovered Daya and executive produced Sit Still, Look Pretty. The songwriter and producer has also written for JoJo, Miranda Cosgrove and Jessica Mauboy.

    The track was produced by Jonas Jeberg and The Futuristics.
  • Leland told Billboard magazine the story of the song:

    "The idea for 'Fetish' came from a session that was part of a two-week long writing camp for Selena. Normally, labels or publishers put together writing camps, but this was something we organized ourselves. At the time I had just finished working with Gino Barletta, Chloe Angelides and Jonas Jeberg on Daya's debut album Sit Still, Look Pretty, so we just shifted our focus to Selena. At the end of the two weeks, we listened to everything we had written and 'Fetish' seemed to be the obvious standout.

    From there I took the song to The Futuristics, who I had recently met. I was a fan of the duo's work on Machine Gun Kelly and Camila Cabello's 'Bad Things' They worked with Jonas on co-producing the song and nailed it.

    We sent it to Aaron Bay-Schuck at Interscope Records. He was amazing about keeping me in the loop with everything, and I trusted him completely. Once Selena got the song, she tweaked some things and made it hers. It was a really fun process to watch."
  • Leland explained the song's lyrical content:

    "Our goal was to take the word 'fetish' and relate it to an emotional and sexual connection with someone. The word already felt appropriately edgy, so we wanted to make sure it was executed in the best possible way.

    One of my favorite lyrics I contributed was the end of the second verse when she sings, 'Take you over and under and twisted up like origami.' Gucci came in afterward and wrote his own verse, which I love."
  • The video was directed by Canadian photographer and fashion designer Petra Collins, who got her start sharing provocative feminist art on Instagram. Collins' other collaborations with pop stars include shooting Carly Rae Jepsen's 2015 clip for "Boy Problems".

    The visual shows Gomez eating shards of glass, soap and lipstick, pinching her tongue with an eyelash curler, crawling over an elaborately-set dinner table and wandering around a freezer. She seems to be embodying the pain and self-destruction of an unhealthy obsession with someone. Gucci Mane makes a brief appearance towards the end of the promo.
  • Petra Collins told Dazed magazine that her and Gomez's vision for the video was to get away from the obvious sexual imagery associated with the word "fetish" and tap into something deeper. The pair drew inspiration from horror films and the honesty of Fiona Apple's voyeuristic "Criminal" clip.

    "I love the video because it shows the very dirty, gross and weird love you can have towards someone," the director said. "This is how obsessive some people get and how they release."
  • The video shows a woman losing control in a spooky suburban setting. Gomez said she loved the kitchen scene in particular, where she has a meltdown.

    "The kitchen scene was so liberating, to lose control of my body and lose sight of myself," the songstress said. "I felt great and I felt like tomatoes, eggs and dirt and it was amazing, but seriously? I love that. It felt so good. I remember being a little nervous, and when s--t hit the wall - I just lost it and left myself in that scene. It was so cool. You were behind the camera, screaming."

    "Um, I'm not saying I've ever done something similar to the kitchen scene in real life, but I can say right now, I do weird s--t all the time when I'm alone in my house," she added. "It's how I express myself!"
  • Selena Gomez dropped a revamped version of the song on August 22, 2017 featuring additional electronic beats and synth work courtesy of Galantis. The remix features a guest appearance from Gucci Mane.


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