Around half a dozen years after he'd recorded the demo, the song went viral in Asia, with the lyric video being viewed over 70 million times on YouTube. Filan recalled how he learnt of the track's popularity in the Far East:
"I'm on tour in China, I was in Beijing. I'll never forget it, I was on stage on the first night of the tour and all the fans kept shouting out the same thing, but I couldn't make it out. In the end I actually stopped the show and I said to a girl 'look, what song are you asking for?' because they kept shouting it all night, and she said 'Beautiful in White'. I was literally like 'wait, how do you even know about that?!' That last time I'd sang that song was once, in a studio like six or seven years ago.
So I basically sang the chorus of it, I got the guitarist Ben and said 'look, play along with me here, I'm just going to start singing, find the chords'. So he started playing with me, and the place just erupted, it was like I was singing 'Flying Without Wings
' or something. I'm not joking, it was the best reaction of the whole night, and I'm thinking 'what the hell is going on with this?!'"