Album: Attention Attention (2018)


  • "Monsters" is an explosive song that explores the ever-present demons and self-sabotaging inner voices we all fight against:

    'Cause my monsters are real, and they're trained how to kill
    And there's no comin' back and they just laughed at how I feel
    And these monsters can fight, and they'll never say die
    And there's no goin' back, if I get trapped I'll never heal
  • Shinedown singer Brent Smith battled substance abuse and alcoholism for a long time. Though he kicked the habits, he still has to take it one day at a time.

    "That's how I have to do it, but the dynamic in the song is not just about substance abuse," he explained to Louder Sound. "It's about a lot of different situations that people get put in because they have things in their mind that - for whatever reason - they used to sabotage themselves. They don't know why they do it, but they do it, and these are the monsters that I'm talking about."
  • The song's music video was directed by Bill Yukich, who was the lead editor on Beyonce's Lemonade film. The cinematic clip features a woman mourning the death of her soldier husband.

    The visuals for the Attention Attention album were all shot by Yukick. They connect with the storyline running through the record of an individual in a dark, negative mental and emotional place, slowly changing as his anxieties dissipate and demons disappear.
  • A second video was released for the song. Animated by Toon53 Productions, the cartoon clip explores the ever-present demons and self-sabotaging inner voices that we all battle.

    "The masks represent the parts of your psyche that make you afraid of who you are," Smith explained to Billboard of the visual. "Inside of that, from an album standpoint, Attention, Attention is all about not being afraid to fail and not being afraid period because you're not going to be defined by your failures, you will be defined by the fact that you refuse to give up. Your monsters may be real, but that doesn't mean you have to give into them."

Comments: 9

  • Hobyhi from Scthis song(to me) is about grief from breaking up with a self medicating mentally ill person. My monsters are the ptsd that the incurs from the abuse of a mentally ill person. It is as if I wrote it. He had a secret life.... " you fooled every body." He used alcohol and drugs to deal with the shame which resulted in his angery violence towards me, his wife for 25 years....his weapon is his anger "wrapped in burlap" is the shame. He disappeared and is building a new identity leaving children and me behind. Lots of hurt. "there's no going back, of I get trapped I'll never heal" refers to the ebb and flow of the grief and pain I am dealing with as I recover.
  • Mariona Perkins Vasquez from Texas Monsters...its not about his demons. Its other people's demons. When he got tired, he gave up on trying to persuade people that their demons are self made from their conscience and guilt. Our demons are reflections of the road less traveled. We save and love others out of cowardice excuses. Our actions are false when it comes to loving and caring and risking our own lives compared to another's. Judgement is a demon first and FOREMOST. Because we separate ourselves from the responsibility of love and making a difference/decision to save ourselves, instead of those that should matter most...THE CHILDREN. I have PTSD...because of the fight I have experienced with others trying to control me instead of being someone confident enough to BELIEVE that others are not dead for the sake of the WORLD. No one should have to suffer for Sorrows sake.

    I bet he was a loner. Life got very clear and no one believed him or even tried to understand what he was talking about. Philosophical. Not too many people have the gift. That's why we are sacrificed. We see a lot before it happens. We have more than 5 senses...

    I see it every day. People don't love or care for people anymore.
  • Just Me from TraveledSounds like a struggle, for him it is substance abuse, for veterans its PTSD, for teens its the pressures of society..... we all have monsters and yes they can kill if not controlled.
  • Kennychew from ChapticoI feel the strength he is pushing out but the video is a different sound it not just betrayal but the will to still be able!
  • Brandon from 28645Definitely about veterans and the hardship and nightmares they endure and live with from war.
  • Dirk from IndianapolisIn my opinion only. This is perhaps the greatest rock song ever produced
  • Honey Badger03 from The GraveThis is about veterans obviously
  • Eee from Unknown It's "My monsters are real" not "No monsters are real"
  • AnonymousActually, the beginning of the chorus is "'Cause MY monsters are real..."
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