In the UK, television producers can license music for their programs via recording rights collecting society PPL, and don't need to get permission from artists and/or labels every time they use music in their programs. Birgisson told Gigwise
that this song has been overplayed on British TV. He said: "'Hoppípolla' has been raped on British TV. In some weird way, the national TV here in Britain doesn't have to ask permission to use songs if it's in the background of TV shows or whatever. So they can just take it and use it and that happened a lot with 'Hoppipolla'. The David Attenborough show [Planet Earth
] was cool though. We're all big fans of his".