This is the first single from American rapper Snoop Dogg's tenth solo album, Malice N Wonderland. It is also the very first song released by EMI Music's re-launched Priority Records, where Snoop serves as Creative Chairman.
The song features American singer-songwriter and producer The Dream, who also co-helmed the track along with his frequent music partner Christopher "Tricky" Stewart.
On this song, Snoop name checks the HBO series True Blood. He told MTV News that he's a fan of the show. Said Snoop: "You know I'm down with it. I love that show. I wish I could be on it. I'd be a hell of a vampire, don't you think? So what's happenin'? True Blood, get at me - Snoop Dogg wants to be a vampire."
Malice N Wonderland is split into two sections, with half being the "Malice" with gritty, dark, gangsta lyrics and content while the other half is the "Wonderland," showing Snoop's fun-loving and light-hearted flows. This is one of the second half's feel-good numbers. Snoop explained in publicity materials: "I had to introduce the album with part of the 'Wonderland' side - I wanted to have fun with this one - both in the studio and in the video. This is the first release for Priority Records and as the new Creative Chairman, as well as an artist on the label, it was only right to celebrate the re-launch with a feel-good anthem."
The video, directed by Paul Hunter, shows Snoop in the backseat of a Dream-chauffeured Cadillac.