This is the first single from Reincarnated, an album of reggae-flavored music by rapper Snoop Dogg under the pseudonym, "Snoop Lion." Diplo and Ariel Rechshaid produced the record, whilst Major Lazer served as executive producer.
The song finds Snoop sing-rapping about the "hypocrites" of the world, with help from singer, Jovi Rockwell. Born in Kingston, Jamaica to Cabaret Singer Winston Clarke and Fashionista and beautician Marva Bloomfield-Clarke, singer-songwriter Jovi Rockwell is no stranger to the recording studio. She has released a number of singles in Jamaica and the US, which include the Caribbean and European hits "Party On," and "Dance Floor," featuring dancehall artist Zumjay plus the Major Lazer track "Gunz Don't Kill People Lazers do."
This was not the first name change for the artist born Calvin Broadus, Jr. He was originally known as Snoop Doggy Dogg before dropping "Doggy" from his moniker in 1998.
Speaking to reporters, Snoop stated that deep-down he has always been a Rastafarian, but became aware of this himself upon visiting priests in Jamaica. It was, according Snoop, the goddess spirit Nyabinghi who gave Snoop his new moniker, upon his arrival on the island. The name is derived from the Lion that appears on the Imperial Ethiopian flag and remains an honored symbol of Rastafarians. "I didn't want to be Snoop Dogg on a reggae track...I wanted to bury Snoop Dogg and become Snoop Lion, but I didn't know that until I went to the temple and received the name Snoop Lion from the Nyabingi priest," explained Snoop. "From that moment on, I started to understand why I was there and was able to create something magical in this [Reincarnated] project... something I haven't done before in my career."