Whilst the song's lyrics are about the preciousness of childhood, the Vincent Haycock directed video tells the story of about a young girl escaping her tedious life in a post-Soviet small town. The main character is played by Chesca Miles, one of the UK's top female stunt riders, who's joined by a number of Germany's finest stunt bikers.
The three-day shoot featured some hiccups. According to the press release, the filming included, "two crashes, a wrecked bike, a near-death tank rattle, 12 burnt out tires, a broken whipped cream charger, and a near arrest after police caught producers filming a high speed tracking shot on the autobahn into Berlin at 4am."
The TV show Cheers was nearly canceled after its first season, but the theme song, "Where Everybody Knows Your Name," was very popular. To satisfy viewer demand, the theme was made into a full song and released as a single.