In 2010, the Australian supermarket chain Coles began using this song - with the chorus changed to "Down down, prices are down" - as the centerpiece to their new advertising campaign. In 2012, the band was enlisted to appear in a commercial where they performed the song. The spot
got a lot of attention - both good and bad - and became the most-Googled Australian ad of 2012.
Coles expanded the campaign, and throughout 2013 the Status Quo appeared in several other commercials for the supermarket.