Vocalist Corey Taylor explained this song to Kerrang!: "There's a whole generation stuck in front of blue computer screens. They're slowly going blind and getting fat. This is me telling people to unplug and live their lives."
Who writes a song about a name they found in a phone book? That's just one of the everyday things these guys find to sing about. Anything in their field of vision or general scope of knowledge is fair game. If you cross paths with them, so are you.