The video was directed by Pedro Romhanyi, who had filmed the clip for Suede's 1993 single, "Animal Nitrate
." That one caused some controversy when it was banned for its depiction of two men engaging in a kiss, but this visual was more straightforward featuring the band shot in black and white performing the song, interspersed with some cutaways. Asked for his memories of the video, Osman said:
"I think it's a really typical '90s video in that, we look good in it, we're playing the song, there are a couple of cutaways, and it probably cost £100,000. It's OK, it's a nice video, it shows what we looked like at the time and captures some of the excitement of the song."