The song's 3D video was directed by LA-based artist Weirdcore, who has previously worked with the likes of The Horrors ("Mirror's Image") and Gwen Stefani ("Baby Don't Lie
"). "Visually for me, the video is like a kind of homage to Hipgnosis artwork, as I feel Tame Impala's music is suited to that look and feel. Tame Impala's new artwork was a great inspiration for the vibe of it. I happily threw in as many artwork cameos as I could from that," said the the director. "Technically the constant moving camera was an ideal way to show near non-moving scenarios, long takes and minimal editing is something I'm always into doing."
"This is the first 3D video I've made where none of the 3D was modeled for it," he added. "All assets were either bought/found/acquired/customized from various sources, so it's a bit like a 3D collage."