The song's music video was directed by You Belong With Me
director, Roman White. He told MTV News that for the clip he wanted to capture the essence of the song without getting too literal. "Well, I think I really wanted this video to kind of be an evolution for Taylor," White said. "I mean, obviously it's a high school song, but the last thing I wanted to do was shoot it in a high school. So I wanted to try something different, and I actually said to her, 'I don't think we should shoot in a high school.' And I don't think she wanted to either.
I kind of came up with this idea like, let's take the literal meaning of this song and watch it evolve in front of us ... almost as a memory in your head," he added. "And create this world, so you walk in on this desolate desert and you start to sing about all these great memories you have ... of everything you love [blooming] around you, and so we literally grew this garden around her.
But also we added these surreal elements that came from the memory," he said. "It's kind of this cross between this surreal garden and this memory [and] she's at the heart of this memory."