This Pop-Rock song is about an article that Tegan read about her neighbourhood in Vancouver that described the four blocks as "hell." Another track on the album, "The Cure" is about the same topic. She explained in concert at Rifflandia, Victoria, BC 9/25/09: "I wrote these songs [Hell and The Cure] about the neighborhood, but they're really just metaphors for love."
Tegan and Sara wrote this with AFI bass guitarist Hunter Burgan. He is a frequent collaborator with Tegan.
The music video features the twins in adjoining rooms, singing as they stick their heads through large cut-outs of family photographs, which include shots of their mom and aunt. "We'd talked about projecting an image of yourself that wasn't necessarily accurate, or embellishing parts of yourself in order to attract somebody who is maybe looking for something different than your true self," Sara explained to Rolling Stone. Sara ended up wearing the monster suit as Tegan was physically unable to pull it off. "I was supposed to wear it but we changed it because I'm actually quite claustrophobic, and when they brought the costume in I was like, no!" Tegan admitted to Rolling Stone.