According to BMI, which keeps track of such data, "Never My Love" was the second-most played song on American radio and television in the 20th century, trailing only "You've Lost That Lovin' Feelin'
" by the Righteous Brothers. Another Association song, "Cherish
," was #22.
The song sold a million copies in America and reached #2 on the Hot 100 (held off by The Box Tops' "The Letter
"), but it became a staple of Lite Rock radio, the format of choice for at-work listening, which accounts for the huge airplay numbers. If you were shopping for furniture or getting a coffee, there was a good chance you'd hear the song.