This three-part, socially-conscious song finds Will.I.Am, Apl.De.Ap and Taboo each in turn taking aim at the crazy state of today's society. Asked by Complex
what specific events inspired the militant-themed tune, Will.i.am replied:
"Where Is The Love?
' was written in 2001, and it came out in 2003, and because that means we were just reiterating, fixing, and finally, we got it to a nice point where we loved it. We wrote that after like, you know, 9/11. So 'Ring the Alarm,' we wrote in 2014, '13? It was after all the police shootings and Ferguson
And then, you know… figuring out the rhyme and reason to why that happened, so every time there's a police shooting, it just so happens to be around an area where the funding of education is low. You didn't see a police shooting of an unarmed black man in Brentwood."