After passing on several lucrative licensing deals for fear of looking like sell-outs, the duo eventually licensed this for a Nissan ad in an attempt to boost their fan base.
"It's helped us immensely," Black Keys lead singer Dan Auerbach told NPR's Fresh Air
with Terry Gross. "Before 'Tighten Up
' [from Brothers
], we'd never had a real song regularly played on rock radio. We didn't have that support, and getting these songs in commercials was almost like having your song on the radio."