Many people, especially those in the UK, know this song because it was featured in a Vodaphone commercial. It was also featured in more than a dozen films and TV shows in North America, and guitarist Pete Holmstrom is OK with the commercialization of the tune. When we talked to Holmstrom in 2012
, he said, "as far as I'm concerned, anyway that works is fine by me."
Holmstrom added that royalties the band made from this song's advertisements paid for some of the creative luxuries they enjoy. Holmstrom claimed the tune "paid for our independence" and said that the band wouldn't have been able to build a studio called the Odditorium in Portland without the extra cash.