Momsen expanded on the background to the video during an interview with Artist Direct
. "It's pretty self-explanatory. I was trying to create a visual to go along with the song that has meaning," she said. "There's a lot of metaphor in the video. It's all right there."
"I'm still recovering from laryngitis because I started to get sick at that shoot," Momsen continued. "It was two sixteen-hour days with the fog machine going and me co-directing, talking loud over music and directing kids [Laughs]. I started to lose my voice. I put it all into the video and we ended up having to cancel a tour, which was a really big bummer. I've never lost my voice to the point where I couldn't sing or talk. It sucked, but I'm proud of the video."