Written and produced by the Motown team of Eddie Holland, Lamont Dozier and Brian Holland (Holland-Dozier-Holland), this is another Supremes songs with lots of dynamic tension between the music and lyric. Diana Ross, the lead singer and focal point of the group, sings about a man who seduced her into falling in love with him, but as soon as she did, he split, leaving her with just his empty promises.
The music is much more cheerful though, which was by design. "We had this kind of soft, personal feeling of chords and melody going underneath the artist singing that gave us a nice feeling," Dozier said in a Songfacts interview
. "Torchy but not torchy, fun but not over-produced."