Album: After Hours (2020)
Charted: 32
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  • Money, fame, women and drugs are all hallmarks of The Weeknd's discography, and this autobiographical song finds him looking back at his hedonistic past. The track's title refers to a popular slang term for cocaine, further emphasizing the XO founder's past rampant drug use.
  • Throughout the song, The Weekend boasts about his fast come-up while reflecting on how fame isn't what he used to dream about.

    Going on tour is my vacation
    Every month another accusation

    Tesfaye cannot enjoy his huge success because of the paparazzi following him everywhere and various legal problems.
  • During the second verse, The Weekend reflects on his relationship with model Bella Hadid, whom he dated on and off between 2015 and 2019.

    She never need a man, she what a man need
    So I keep on falling for her daily
    We was at Coachella going brazy
    Stack a couple M's like I was Shady
    Now I'm in Tribeca like I'm Jay-Z

    The Weeknd has performed at the Coachella festival three times: in 2012, 2015, and 2018. He reportedly met Bella Hadid there in 2015, and the pair was also spotted together at the festival in 2018. They lived together in his Tribeca, Lower Manhattan condo in 2018.
  • The Weeknd co-wrote and co-produced "Snowchild" with his frequent collaborators, Illangelo and DaHeala. Canadian rapper Belly also has a writing credit.
  • The song's animated music video pays homage to Abel Tesfaye's dark past and different looks throughout his career. D'ART Shtajio studio - Japan's first Black-owned animation studio - did the clip in the Japanese animation style of Anime.

    This isn't the first time The Weeknd has become a cartoon; he appeared as himself in an episode of American Dad, which first aired on May 4, 2020.
  • Speaking with Esquire in 2020, The Weeknd called this song his "Dark Knight Returns," referring to the Batman comic book series.


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