The music video was directed by Michael Salomon and features Keith singing in a trailer park. The singer told The Boot
about the shoot: "We went to a trailer park about 30 miles outside of Nashville. It was an older trailer park. The stylist had dressed up seven or eight of the cast members to play these characters. While we were shooting, I was looking around and they had the yellow tape around. We've invaded this trailer park, and it's a big deal for them to have a video shot there. They're all standing up behind the tape, drinking beer. That guy ain't got a shirt on; that kid hadn't got any underwear on; that kid is sunburned; this one over here, her shirt isn't covering her belly. I said, 'Why don't you bring everyone of those guys over here, set them around this lawn chair, and let's sing the chorus together ... no actors, just those people.' The director was like, 'Whatever you want.' So they bring them over, and when you look at the video and see them, that's the way they got up and started their day. No one went back and said, 'Let me go change my shirt' or 'Let me put a shirt on my kid.' It's the way people live like that, and that is authentic. I lived in one when I was 22 years old and everything in that song was stole right out of that 'trailerhood' I lived in. There was a guy who three nights a week had poker, and there was a guy over here that I never saw working, he was always just sitting by that plastic pool that he had in his yard – it was about 12 feet wide and four-feet deep. I said, 'Don't you got a job? Don't you ever work?' and he goes, 'I teach driving school at night.' I'm like, 'Perfect! You drink all day and teach driving school at night. That works alright.' [laughs] I just took all of that and wrapped it up and put it in that song. After we shot the people that were authentic around me, my manager looked over at the stylist and said, 'Toby probably just won you a stylist award if they give those things away, because they're gonna think a stylist dressed all those people up and they're cast.' That was the Wal-Martians right there, baby. [laughs]"