The first single from Gameshow finds frontman Alex Trimble railing against consumerism and trying to figure out his place within his generation. "It's very much rebelling against all that," he told NME. "The lyrics play on that and hating how the world is going in terms of commercialism and how people are addicted to social media and living on their phones."
A thread that runs through many of the songs on Gameshow is Trimble's attempts to understand the world today. "I've felt very out of place for the past few years," he said. "I don't really understand the internet and I'm kind of at odds with my generation."
Oh, we've made a mistake
We've lost our minds
We've lost our memory
Oh, what's it gonna take?
There's always something else
So occupy yourself
Trimble believes today's society has made the mistake of becoming addicted to technology. The TDCC frontman told The Guardian he barely uses the internet. "It's an all-consuming force," he said. "My brain would be fried every single day because there would be so much information everywhere. There's a hundred bands that you should listen to, a hundred TV shows that you should have watched. It's so stressful, this insane abundance of mostly nonsense that floats around the internet. I'm a lot happier when I'm living in the real world."
"I don't fit in with a lot of what's going on now," Trimble continued. "I don't relate to pop culture. That worried me for a very long time and made me feel like a bit of an outcast, that I was doing something wrong. I discovered this term weltschmerz, the German word for being at odds with the world around you. The fact that it was a fully coined term made me feel it was OK to not exist on the same level as everyone else, it was OK to be comfortable doing your own thing."
The song's music video finds Two Door Cinema Club starring in a series of disastrous adverts for airlines, pills and beer. Directing duo Thunderlips said the clip was inspired by growing up "in a tornado of ads," adding: "This video is like our collective nightmare."