The music video is a kinetic typography representation of the song's lyrics made by Koos Dekker. Al explained why he chose to film the clip this way to Consequence of Sound
: "I wanted to do that in kinetic typography, which is basically a lyrics video presented in a cool, stylistic way. I'm sure you've seen it around. Cee Lo Green's 'Eff You
' video, the original, was sort of that kind of thing. It's basically lyrics that come at the viewer in a very artistic way. I went online, and I looked at a lot of different examples of that art form, and my favorite artist for kinetic typography was Koos Dekker. He ended up being from the Netherlands, and he agreed to do it. So, we sent him the song, and he made this cool video."