The song's music video was shot in Bangalore, India and directed by Sasha Rainbow (Willy Moon's "Get Up (What You Need)
," Hudson Taylor's "Care"). The clip acts as an empowering portrait of the growing female-led skateboarding scene there.
"When I first heard the Wild Beasts song 'Alpha Female', I had the epiphany to film the growing female skateboard scene outside the Western world", said Rainbow. "In places like Afghanistan, Cambodia and India, skating has not been solidified as a male sport and therefore has had a massive cultural impact, teaching values about self-empowerment through skateboarding. I thought India, with its colors and cinematic landscapes, was the place to do it."
"Because of the current political climate in the West and attitudes of intolerance, and sexism across the world, I wanted to create a video that celebrates everyone who takes the risk to be themselves," she continued. "The Holystoked Skate Crew and the girls that I worked with are an inspiration that cuts through age, gender and class barriers. I wanted to commemorate this incredible moment in India and show how massive cultural change can start with just one person."