This breezy slice of synth-pop about unrequited, lifelong love was originally released as a single in Wild Belle's independent days. Columbia re-released the track and enlisted "We Found Love
" video director, Melina Matsoukas, to helm the promo. Matsoukas explained to Rolling Stone
the clip is "a story about unrequited love and how with age we don't necessarily mature As a child all we want is love and attention and that story never grows old, it just takes a different form as we age. So it's not so much about all men are boys but just all of us are forever young. Old habits never die."