The escalating beef between the two artists largely stems from the murder of Lil Durk's childhood friend and labelmate, King Von.
On November 6, 2020, King Von and his crew were involved in a dispute with Quando Rondo (a signee to YoungBoy's Never Broke Again label) and Quando's friend Lul Timm outside an Atlanta nightclub. The altercation spiraled into gunfire, and Lul Timm shot King Von multiple times.
When YoungBoy referenced the killing of King Von and name-checked Lil Durk's O Block neighborhood on "Bring the Hook," the Chicago rapper responded with "AHHH HA." That song slams YoungBoy, his child's mother Jania Meshell, and his 4K Trey crew.
Within 24 hours, while on house arrest in Utah, the Baton Rouge spitter clapped back with "I Hate YoungBoy." Without mentioning him by name, he takes shots at Lil Durk, Durk's dad, and the late King Von.