The video was shot in and around the Costa Careyes Resort in Mexico between May 17 and 20, 2011. Directed by Darren Doane, it includes scenes on a private beach, in the pool area and under a coconut tree. Buffett's scenes were shot separately in the Florida Keys.
The video marks the return of "Flody Boatwood," a character who first appeared in the Zac Brown Band video for "Toes
." Flody, played by the band's sound guy Jake Bartol, likes to go in the water wearing beat-up sneakers and uncomfortably short cut-off jeans. In "Knee Deep," he's joined by two family members: "Brody Boatwood," played by ZBB guitarist Clay Cook; and Jody Boatwood, played by Juliette Lewis. She's known for her roles in films like Natural Born Killers and From Dusk till Dawn, but has also appeared in a handful of music videos, including Melissa Etheridge's "Come to My Window
" and Thirty Seconds To Mars's "City of Angels