This song is inspired by the flower. Zedd told Spin: "It's a beautiful flower that represents a state of emotional freedom. I wanted to translate those feelings of beauty and freedom into the music. I chose chords that are extremely unique, both to any composition I've previously written as well as electronic music in general."
Who writes a song about a name they found in a phone book? That's just one of the everyday things these guys find to sing about. Anything in their field of vision or general scope of knowledge is fair game. If you cross paths with them, so are you.