"No Shame" is a commentary on the rampant narcissism that plagues our society.
I only light up when cameras are flashin' Never enough and no satisfaction Got no shame I love the way you're screaming my name
The 5 Seconds of Summer guys are constantly under the spotlight and understand the kick of adulation.
Digging my grave to get a reaction Changing my face and calling it fashion Got no shame
The desire to do anything to gain the admiration of others is destructive.
Vocalist Luke Hemmings explained the song's meaning to Apple Music. "It's a satirical snapshot of the vanity and insatiable desire for materialistic things that can sometimes plague the world we live in - ourselves included. It's a light-hearted glimpse into the darker parts of society: the good, the bad and the ugly."
5 Seconds of Summer released the song as the third single from Calm on February 5, 2020.
The band wrote the song with Happy Perez, Donna Lewis, Watt and Ali Tamposi. Happy Perez and Watt also produced the track. Tamposi and Watt are regular collaborators having co-penned 5 Seconds of Summer's previous two singles "Easier" and "Teeth."
Directed by Hannah Lux Davis, the video finds the Aussie pop-rockers doing anything to satisfy their insatiable desire for attention and fame. While Luke Hemmings fakes his funeral, Ashton Irwin is a plastic surgeon injecting a perfect-looking woman, and Michael Clifford take selfies of bloodied faces and bodies after a car crash. Bassist Calum Hood, meanwhile, marries and produces a picture-perfect family that live in a huge suburbia house with a white picket fence.