Asked by Digital Spy
about the meaning behind the title Animal Ambition
, 50 replied: "It is an untamed desire to win. I get high off these situations; I get high off being right. When you walk into the studio I'm not the guy listening to the snare by itself clap, clap, clap, clap, pop, bing, pop. I need to hear something that has the right pattern in it. I'll write the melodies and the words to it and know it's a hit."
"Knowing it's a hit is more valuable than you making it. It's about hearing a hit record, timing the hit record, getting the right producers in who have a higher possibility of walking out of that room with a hit," he continued. "Dre and Timbaland are those guys for me. It's their particular sound; Dre's is harder, his production is harder and my style of writing kind of matches it."