The artwork for the single is a shot of Keys without makeup, which led to her joining the #nomakeup movement. It was taken by the photographer Paola, who convinced the singer that even though she had just come from the gym, it was the right look. Describing the shoot in the Lenny Letter
, Keys wrote: "It was just a plain white background, me and the photographer intimately relating, me and that baseball hat and scarf and a bunch of invisible magic circulating. And I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt."
Keys decided that the look was right for her, and began making public appearances - including as a host on The Voice
- without makeup. She also kept the makeup off for the video.