In a Songfacts interview, director Thom Oliphant
explained how he came up with the concept for the video, which involves a magic camera: "I'd kind of geeked out on really old cameras, and there was a guy in New York that I had met who could retrofit these old '40s cameras and make them work for 4x5 Polaroid film, which is an expensive hobby, but a cool hobby. So some of that came out of that hobby. On a lot of things I would shoot, I would shoot 4x5 stuff, too, and I kept these picture books of journals and I was writing notes, and sometimes I used those pictures as scouting pictures.
Amy saw one of those one day and thought that was pretty cool. So, well, let's just make that come to life, that'll be our thing. But what if everything the guy photographed turned into the alternate version of that reality and it came to life in a picture?"
Oliphant revisited New York's Clock Tower Building, where he also shot Martina McBride's "Wild Angels
" video, thinking it's giant interior clock space would be the ideal setting for a song about time. Despite being terrified of heights, Grant agreed to perform atop the 12-story building.