The song went viral in March 2022 after the "Envolver" dance challenge gained popularity on TikTok. The booty-grinding dance involves fans slowly dropping to the floor and swinging their hips to the rhythm in imitation of a famous Anitta dance move. "I'm like this 24/7," she told Billboard
of her sexy moves. "I'm not pretending to be like this and I think that's part of the song's success. If I had an actual strategy, it wouldn't have worked."