The old-school style video shows Ferg riding around his Harlem neighborhood on a bike with a few dozen of his friends. They include BMX pros Nigel Sylvester and RR D Blocks. There's also a Rihanna cameo from her Fenty Beauty launch. The clip was directed by the A$AP Mob's creative collective called AWGE.
"Talking back and forth with Ferg how he pictured the video right then. It was like, 'Yeah, I want 100 bikes in Harlem. It was like, 'Yeah, let's do it,'" co-director and AWGE member Ricky told Genius
. "Then he called this guy. That's RRDBlocks. He's real famous for doing wheelies and stuff on Instagram and social media, so he's like a real biker. Any time he says anything about bikes, his social media rings. He made a call to him, then everybody pulled up on the block."