The surreal video was directed by Alan Ferguson, who was also responsible for Fall Out Boy's "This Ain't A Scene, It's An Arms Race
" promo. Simpson's boyfriend Pete Wentz is the bassist and primary lyricist for the band. In People
magazine Simpson explained the inspiration for the video: "I went to [Salvador] Dali's museum in Paris and was really inspired by the surrealism. I wanted to do an ambitious video [where] you basically go into another world and never know what's real. I am 5 different people in the video. The real me is in therapy and then it all turns into a painting. For me it's like an art piece. Its fun to do all of the crazy hair and make-up changes and different characters."