Aurora's original inspiration for the song came from those countries that have legalized conversion therapy for LGBTQ+ people. The Norwegian singer-songwriter told NME
she thought it was "so pointless" and wondered why it was so difficult for these countries to let such folks just be themselves. Then she thought it could mean other instances where individuals are told they need to feel ashamed about who they are. "People tend to believe quite quickly that something is wrong with them if they're not like the people they see in front of them," she said. "It's so sad that it doesn't take much for us to really doubt ourselves."