Fake It

Album: Wild World (2016)

Songfacts®:

  • The second single from Wild World, this slice of brooding pop first premiered on Beats 1 on July 27, 2016 and was released on iTunes on two days later. Frontman Dan Smith told NME regarding the track:

    "This was one of the last tunes we made for the album and it's one of our favorites. It was fun to nod towards a lot of the music we love when putting together the beats and with the really heavy 808 [Roland drum machine] bass line that comes out of nowhere."
  • The sample at the beginning of the track is an extract from a 1971 US National Institute of Mental Health short film titled Social Seminar: Changing. It focuses on a man who changes his ways for a happier family life only to become ostracised as a hippy by friends and co-workers.

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