The song itself is about the constant barrage of communication through technology in daily life. In today's culture, we're constantly in touch with others through texts, emails, social media etc. The more Beck consumes this hyper-connectivity, the more he longs for human contact.Beauty, light and crushing life
Wanna feel more and more
"I think there's positive aspects to it," Beck told The Independent
. "But the more you consume it, the more hungry you are, and the hunger that I find at the end of it, if you pull the string, it's a hunger for contact, for human contact. This constant inundation we have, although it's feeding us with something, it's making us more hungry… That's what's underlying a lot of these songs, that longing, but the context is our current moment, technology, the acceleration of life. But it's not different from the longing of Hank Williams or Maria Callas or John Lennon."