This #1 R&B hit was Bell Biv DeVoe's first single. The group was comprised of New Edition members Ricky Bell, Michael Bivins and Ronnie DeVoe. New Edition split up in 1989 after touring to promote their Heart Break
album - they went out on a high note, with the album selling over 2 million copies and the tour very successful. The split was instigated by former member Bobby Brown's solo success, which New Edition lead vocalists Ralph Tresvant and Johnny Gill were looking to replicate.
Bell, Bivins and Devoe were mostly background singers in New Edition, and when they group ended they didn't have big plans until producer Jimmy Jam
suggested they make an album together (Jam was already working with Tresvant and Gill). The trio agreed, and Bell Biv Devoe was formed. Bell was the lead vocalist, with Bivins and DeVoe handling the rapping and background vocals. This sound fit the new jack swing template that Bobby Brown was using so effectively. This genre was a blend of R&B, hip-hop, and urban contemporary, typically with an unapologetically prominent drum machine (usually an SP-1200 or a Roland 808). The term itself was coined by writer-filmmaker Barry Michael Cooper, who also wrote the script for the film New Jack City