Jesus Christ taught that the second most important commandment after loving God is to "love your neighbor as you love yourself. The Black Veil Brides appear to agree with this philosophy. Frontman Andy "Six" Biersack told Kerrang! magazine this song is the band's "take on the world." He added: "If you're going to love a religion I think you should have a firm love in yourself first. You should have a firm devotion to yourself before you can know what the rest of the world is."