Kele Okereke was asked on his record label's website if this song is an unashamed celebration of the liberation of hedonism. He replied: "Yes and no. After Silent Alarm I realized I could have tried harder - so with this record I thought, 'I'll be honest about everything.' All the ugly thoughts, all the things you wouldn't tell your best friend. A warts-and-all account of where my mind is right now. It's a song about getting f--ked up on a Friday night. In east London you can't go anywhere without someone having cocaine on them. Suddenly, when we came back from tour it was all around me. But it's not a moralizing song about using cocaine. More an explanation of the appeal - and the comedown."