On first hearing, this song appears to be another superficial cut about desiring riches and luxury goods. However, B.O.B, explained to MTV News that beneath the surface lies a deeper message. "You can listen to this song and say this song is just about money, this song is materialistic. Why is B.o.B. talking about this?" he said. "And if you listen, it's deeper than that. This is about accomplishment, it's about growth, it's about doing things that you spend your whole life accomplishing. Even if it has nothing necessarily to do about money, it's a very emotional record."
The song's music video finds Bobby Ray wearing plenty of bling as he raps the song in front of a wall full of $100 bills. "The concept of this video is really taking something as materialistic as money and really painting the picture broader and what it means to people," he explained to MTV News. "Basically, I'm performing in front of this never-ending wall of money, and it's kind of symbolic to the never-ending rat race to get money."
The TV show Cheers was nearly canceled after its first season, but the theme song, "Where Everybody Knows Your Name," was very popular. To satisfy viewer demand, the theme was made into a full song and released as a single.