The music video was filmed at the World Trade Center building 7. The director Rich Lee (Evanescence) chose the location as he felt it was an eerie location to film. Burnley described the shoot to Weekender magazine as "a great time," before admitting that it wasn't without its difficulties. He explained: "I have issues with heights and stuff, and when I first got up there I started to have a little bit of a panic attack," he says. "And I got over it really, really quick because I put it in my mind that the city was fake, because you're up so high it literally looks like a scale model, so I just kept thinking that, and I got through it. The windows go all the way down to the floor. In the very first shot of the video, where I'm standing looking over, I actually had my eyes shut, because you're so close, and if you're that close to the window, for me, then it kind of gets dizzying I guess? Nauseating? So I had to keep my eyes shut, and I opened them up when I turned around and started singing."