Brett Domino is the alter-ego of musician Rob J Madin. As Brett Domino, he is a musician, Internet celebrity and television presenter from Leeds, West Yorkshire, England. Domino is best known for his YouTube videos, in which he plays mostly covers and medleys of popular songs, sometimes with his band, The Brett Domino Trio, in a unique keyboard style. He has parlayed this into a series of TV appearances, most notably as the "House Band" on some episodes of ITV2's spin-off show, Britain's Got More Talent.

This song, which Domino originally posted online, is a humorous take on television nutritionist Gillian McKeith, whose antics on the 10th series of the ITV show I'm a Celebrity... Get Me Out Of Here! have exposed her to ridicule. After securing a download release as well for the song, the novelty singer found himself the creator of an unexpected UK chart hit.

This was the second song in the UK to chart in late 2010 with the title of a female celebrity's name, following Duck Sauce's "Barbra Streisand."