The song's fragrance-heavy music video was directed by Joseph Kahn, who previously directed Spears' clips for "Stronger
," and "Womanizer
." The storyline has Britney caught in a love triangle and as well as the shots of the singer with her love interest, there is plenty of product placement for her perfume, Fantasy.
Britney's 'womanizer' beau is played by model Alexander Kjellevik. The Norwegian hunk has starred in campaigns for various designers including Emporio Armani, John Varvatos and Ermanno Scervino.
The official video is a far cry from Kahn's unseen director's cut, which follows Britney as an assassin who sacrifices herself when her next target turns out to be the man she loves. Kahn told Video Static
"It sucks, especially since my director's cut is an entirely different video. The released edit is missing half of the story and all of the editorial structure. It took a lot of serious salvaging of footage to get it to an acceptable place after the concept was gutted. It's like watching people pet a shaved, bald, declawed cat. I don't gain any satisfaction from people liking work I did that's heavily compromised. I need to stand behind the work honestly otherwise I feel like a fraud. I guess people still like the video because of the gritty look which feels different, and the twist of the second girl in the second act. A narrative in two identical parts is still a solid idea even in compromised form. But it's such a faint reflection of the real narrative with broken execution and far less ambition. If they liked the weak version, I'd bet they'd love the strong one. No one knows what they're missing, and they're missing a lot."