Buckcherry frontman Josh Todd pulled lyrical inspiration from one of his favorite pastimes. "When I'm not on the road, I race Go-Karts for my hobby," he said. "The song is really about racing. I had a driver named Kurt Busch in mind when I wrote the lyrics. They call him 'The Outlaw,' and he's a badass. It captures that intensity of racing and the mentality. I love it."

Josh Todd told Loudwire that he sees a link between real rock and real auto racing. "We got word to his people, and the crew guys say that when they're in the garage they blast ['Bring It Back'], when they're working on their cars," he said. "Not at the track. And then Kurt comes in and he digs the song."

"It's actually about the Busch brothers, Kyle and Kurt," Todd added. "I just love those guys, I love the way they drive, I love what they bring to the sport. I think they're the last outlaws, because you know, these new school racers, they're so clean cut. They all say the right things, they're very politically correct because all the sponsors want them to be that way because they're selling products and these guys just want to race, so they'll do whatever they have to do to have a ride. So Kurt and Kyle, they're a little rough around the edges, they're very aggressive, they're not afraid to speak their minds, and that's why I love them."