The song was released as the double lead single off Cabello's second solo album, Romance
, on September 5, 2019, alongside "Shameless
." The two songs were written on the same day about the same situation.
Cabello explained to 97.1 AMP Radio that she had been denying her feelings for a guy. The tracks, she said, are "about a person I didn't want to have feelings for and I didn't want to face my feelings. I didn't want to like him because I was scared."