The harrowing Lindy Heymann directed video is a tale of domestic violence, focusing on the effects of alcohol abuse on a family. The clip mainly is taken from the viewpoint of a grown-up daughter, who represents Delilah's vocal. She is played by Sky Lourie whose most notable previous part was as Elisabeth in the miniseries The Pillars of the Earth
. Heymann explained to Promo News
how the video came about: "I think the label had been looking for the right treatment for sometime. So I was quite late into the mix. Chase & Status want to make videos that challenge their audience to think about the times we are living in. Their last two videos were very strong and got a lot of attention, so the bar was obviously quite high.The brief I got from them was fairly open – but they wanted to emphasize the hopeless aspects of love and suggested British kitchen sink drama / social realism as a starting point – and they seemed open to dealing with difficult domestic issues – such as alcoholism and violence."